Why do you think the author starts with the story of the Lost iPhone? Does it matter that this story is from 2006? How does technology shape the media?

Based upon your reading of Lule (2012)

Why do you think the author starts with the story of the Lost iPhone? Does it matter that this story is from 2006?
How does technology shape the media?
What do you think media does for us, for you?
What is media convergence (provide examples)?
Describe how cultural values shape media and how media shape cultural values?