What term is used to describe stimuli that evoke motivational states?

Virtual assessment task,

During the virtual assessment task, following each illumination of the yellow light, a coin was dispensed. This is an example of Pavlovian conditioning because illumination of the yellow light predicted reward delivery. Therefore, the onset of the yellow light was a conditioned stimulus (a CS+). Because the yellow light predicts reward, it is possible that it could evoke an emotional (motivational) state.

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  • What term is used to describe stimuli that evoke motivational states?