What is the right mix of exploration and exploitation for Ikea? Explain your reasoning. (30%)
The assignment component of the course assessment (70pts) will not be revealed before the penultimate session
Example Assignment from the Past
- 1 Ikea is currently trialling smaller stores, 2nd-hand sales, furniture as a service, made-to-order formats, an apparel line, and various other things. Using public-domain information, delineate Ikea’s resource-allocation challenge and discuss the promise of its resource-allocation strategy? (40%)
- 2 How does Ikea’s size impact its resource-allocation behaviour, if at all? What can be done about it? (30%)
- 3 What is the right mix of exploration and exploitation for Ikea? Explain your reasoning. (30%)
Max (total): 2500 words