How does the event use Commercialization & Sponsorship to promote its image?What key ethical issues have been faced by the event in recent years?
NBA Basketball Playoffs
1: How does the event use Commercialization & Sponsorship to promote its image?
2: Who are the main stakeholders in the event & what is their role?
3: What key ethical issues have been faced by the event in recent years?
4: Evaluate approaches to segmentation, targeting and product positioning in the sports sector
5: Assess factors effecting buyer behavior in sport