Discuss potential investors and/or strategic partners. Can you give any examples of companies or investors that you think would be appropriate partners for your Creative Enterprise? What are some positive factors about your enterprise that might interest a potential investor? What are some negative factors about your enterprise that might discourage a potential investor?
Creative Enterprise Brand, Environment and Market (approx. 1200 words)
This part of the topic provides an analysis of the proposed market, and includes a marketing plan. This needs to be underpinned by research and relevant marketing and branding theory. Here, you need to:
● Outline any past experience
● Identify the USP of the Creative Enterprise
● Discuss potential customers and clients, with a consumer profiling and behaviour
● Provide an industry and competitor analysis. Who would the key competitors be, what do they offer, what are their values and principles, what are their strengths and weaknesses, and how do they differ from your enterprise?
● Branding, marketing and advertising strategies. This section needs to be informed by relevant branding, marketing and advertising theory. What strategies will you be using, why did you select those strategies, and what impact do you think they will have? Look towards branding theory, social media theory, psychology, advertising theory and similar.
● Discuss potential investors and/or strategic partners. Can you give any examples of companies or investors that you think would be appropriate partners for your Creative Enterprise? What are some positive factors about your enterprise that might interest a potential investor? What are some negative factors about your enterprise that might discourage a potential investor?
● Based on the above points, outline a marketing plan, including branding, reputation management, social media, social networks and advertising.