Describe the external environment using 3 factors from PESTLE framework
Assignment Title: Marketing Strategy Report
Description of the assignment:
It is a written report presenting a strategic overview of the company you have been working in the previous semester.
Any specific instructions: Each of the following sections must be addressed.
1. Present short introduction of the company in question (up to 200 words)
2. External analysis (up to 400 words)
Conduct both of the following tasks:
2.1. Describe the external environment using 3 factors from PESTLE framework
2.2. Analyze the competitor’s rivalry within the industry
3. Perform market analysis using STP framework (up to 400 words)
4. Conduct internal analysis of the company (up to 400 words) using both:
4.1. Resource audit, distinguishing between basic and unique resources and core competences
4.2. Portfolio analysis using BCG Matrix (you need to include the product innovation from your previous presentation)
5. Conduct TOWS analysis using previous data about internal and external environment (up to 400 words)
6. Strategic choice (up to 400 words)
In the light of the proceeding sections, examine the key directions for future growth for the chosen company. Using Ansoff’s Matrix examine each of the four options available for the company, suggesting which choice would be most suitable.
7. Conclusions and recommendations (up to 300 words):