What is the value provided to customers, and is that value a sustainable competitive advantage? Why or why not?
Hello:
Please include the following items in your paper:
Choose an existing product or service (You can choose Nursing home for six bed to 12 bed capacity for example)
Does the product or service have a competitive advantage (cost, differentiation, etc.)? If not, what is your recommendation for it to attain a competitive advantage?
1. Is the competitive advantage sustainable because of relevance or defensibility? If you answered no to question one, how would your recommendation lead to a sustainable competitive advantage?
2. What barriers does the competition face to entering the same market or gaining a competitive advantage?
3. What is the value provided to customers, and is that value a sustainable competitive advantage? Why or why not?
Please include the following in the paper:
1. Competitive advantage and Marketing Strategy
2. Cost advantage, differentiation advantage
3. Competitive advantage strategies (to improve financial, marketing strategy
4. Marketing strategy
5. Sustainability is determined by two things (relevance and defensibility)
6. Competitors can’t duplicate.
7. In the mind of customer is value
8. Developing competitive strategy
9. Develop an effective Marketing strategy
10. Analyzing Marketing strategy and structure
11. Analysis system productivity and Marketing
12. Conduct internal and external analysis
13. Develop strategy and finally implementation