SECTION 3: RESEARCH METHODOLOGY (1,500 words)
Explain in detail what, why and how of the procedures you used to conduct your research. As with the literature reviewed, the methodology selected will stem from the research questions you have chosen to answer.
In answering any questions, as researchers we must be concerned with the validity of the answers we receive. The validity of the research can be threatened throughout a research project, but can be divided into three areas: Page 17 of 19 1- The research design can be invalid, where there is an inappropriate method used to elicit information.
You should ask yourself if the research design enables the true answer to be revealed, or if other factors will distort and invalidate the answer received.
Considering the topic of housekeeping chemicals, who would you speak to and how would you source this information? Is the housekeeping department outsourced?
Determine the most reliable method for your research? Use the methodology chapter to explain why after considering other methods you settled for the one you did. 2- Validity can be threatened by the way the research is administered.
Explain the shift patterns and business levels at the hotel. When will you administer your research methods? 3- The final way that research can be invalidated is the research analysis techniques used.