Drivers of Success, why did they succeed in Mexico? Why did they not succeed in china. Introduce the case of expansion in Mexico (successful) and china (unsuccessful case)
Home Depot Internationalisation
Write a short research-based essay (and mini table) on Home Depot and their internationalization into China (which was unsuccessful) and Mexico (which was successful).
1. Introduce the case of expansion in Mexico (successful) and china (unsuccessful case) (200 words)
2. Drivers of Success, why did they succeed in Mexico? Why did they not succeed in china? (200 words)
3. Compare demographics of Mexican market/customers with the Chinese market (to illustrate the difference in outcome). Compare and contrast the factors that led to the success and failure and how do you explain this. (300-400 words)
4. Conclusion that summarizes the drivers of successful and unsuccessful internationalization. (300-400 words)